With over 1.5 billion logged in users per month, YouTube is changing the way people create and interact with online media. YouTube’s Chief Business Officer, Robert Kyncl, talks about what this means for creatives around the world, and how the best content creators cultivate and grow global audiences.

Kyncl is joined by the Chief Growth Officer at Zola, Pete Brennan, who provides a different perspective on how to harness the authenticity of storytelling to reach new audiences.

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