“I have a list in my office of all the songs that feature Cadillac — it’s 211 songs…. It shows that Cadillac is so much more than a...
Tag - Uwe Ellinghaus
“A great brand is like a friend: you can trust it. A great brand is predictable, foreseeable — it changes, but it moves with the times. It never...
Thought Leaders, Venture
How to Transform a Global Brand with Cadillac CMO, Uwe Ellinghaus | IVY Salon Discussion
The CMO of Cadillac, Uwe Ellinghaus is a leading expert with unparalleled experience in elevating the world’s foremost brands for luxury consumers...