Lisa Sugar is the pioneering Founder & President of PopSugar, the wildly popular media and technology company. Lisa started the blog PopSugar in 2005, taking her passion for pop culture and transforming it into a successful business that has grown into an enormous independent media company with a global reach of over 100 million consumers and 500 employees.

Lisa shares expert advice on how to craft and create killer content — from the importance of spotting “pre-viral” trends and coining new terms to publishing material that will have a deeper, more resonant social impact.


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