Renowned neuroscientist Moran Cerf uncovers some of the most elusive mysteries of how we form memories — and we can actually “hack” our brains to change patterns of behavior and live better lives.

Moran Cerf, who began his career by hacking banks, is now a Professor of Neuroscience and Business at the Kellogg School of Management, where he hacks the brain and decodes the underlying mechanisms of our psychology.

One of the most interesting and charismatic people in academia today, Moran argues that neuroscience and hacking involve the same goal and challenge: figuring out what’s going on underneath the surface of complex systems.


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