James “J.C.” Curleigh, President of the Levi Strauss & Co., reveals how being “aggressively patient” is the key to entrepreneurial success both in business and in life.

James ‘JC’ Curleigh joined Levi Strauss & Co. in July 2012 and serves as the President of the company’s global brands, including Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen. In this position, he is responsible for managing the strategic direction and execution of the company’s brands, focusing on building on the brands’ strong heritage with a commitment to creative design and craftsmanship. JC has more than 25 years of experience building and expanding consumer brands around the globe.


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