Successful entrepreneurs have obsessively turned to literature for ideas, unpacking canonical texts as “case studies” for effective leadership, concept generation, conflict resolution, and better understanding diverse cultures.

Joseph Luzzi, the award-winning author and professor of Italian at Bard College, is a champion of this methodology. Luzzi’s perceptive work analyzes how history’s premier minds — from Dante and Machiavelli to Shakespeare, Tolstoy, and Nietzsche — can spark innovative entrepreneurial insights, even in our modern day. Here he explains what Peter Thiel learned from Romeo & Juliet.

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