Within three years of assuming leadership of the global plus-size fashion brand Ashley Stewart, Executive Chairman and CEO James Rhee brought the company back from the brink of bankruptcy to making over $20 million in annual profit.

Rhee shares how he was able to successfully pioneer a range of digital marketing and operational solutions to transform the unprofitable brick-and-mortar retailer into one of the world’s most socially engaged and highest growth plus-size apparel chains. His insights are a lesson in tenacity, grit, resilience, and values investing that any entrepreneur can employ in turning a broken business model into a thriving success story.

In 2016, the National Retail Federation Foundation, the world’s largest retail trade association, recognized James as one of the top five innovative individuals who are shaping the future of retail with one of its five Power Player awards, a true testament to his resounding impact on the retail industry and entrepreneurial success.


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