To celebrate Fashion Week in LA, IVY hosted a Runway Night with William Bradley, as designers Brad Parnell and Rodney Jones showcased their Fall/Winter 2016 Collection. Over 250 IVY members gathered with VIPs and press at the Skybar at Mondrian for the exclusive presentation, which showed a strong departure from the more romantic clothes William Bradley showed a year ago. By contrast, this collection radiated minimalism, accented with touches of forest green and clay-soil orange.
“We decided to pare it down, and wipe the slate clean,” said Parnell, referring to his approach. Since transplanting to LA from Tuscaloosa, William Bradley has received nods from some of LA’s top tastemakers. Their headstrong, confident aesthetic has been called “the hands-down heart-string-pluck” by the LA Times, and Women’s Wear Daily writes that their vibe “strikes a chord.”