How to Appeal to a New Generation of Consumers | Brett David, CEO of Prestige Imports Motor

After a tragedy struck at age 19, Brett David took over the family business. Now a decade later, Brett has sold over $1B in luxury cars, launched an impressive array of high-profile marketing campaigns, supported charitable causes — and doesn’t plan on stopping anytime soon.

Here are his tips for appealing to and capturing a new generation of consumers.

Related Learning: Cadillac CMO Uwe Ellinghaus on What Makes a Great Brand