Dan Ariely is a behavioral economist, bestselling author, and Duke University professor whose world-renowned work has helped clarify the psychology behind financial decision making. His practical studies demonstrate the largely irrational inner workings of the everyday choices we think we make with the utmost logic and reason, asking: Why does paying for things often feel like it causes physical pain? Why are we comfortable overpaying for something now just because we’ve overpaid for it before?

His new book, Dollars and Sense: How We Misthink Money and How to Spend Smarter, explores how emotions play a powerful role in shaping our financial behavior. In a live conversation with IVY, Ariely showed us how to navigate the psychological pressures of our inherently irrational behavior.

Please enjoy our conversation with Dan Ariely, moderated by financial comedian and the co-author of Dollars and Sense, Jeff Kreisler.


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