Legendary entrepreneur and branding expert, Daymond John, has counseled hundreds of aspiring entrepreneurs as an investor on and off the hit ABC television show Shark Tank, where he is known as “the people’s shark”.

Daymond started his entrepreneurial journey when he created the fashion label FUBU and grew it from its original $40 investment into a $6 billion dollar company. In 2015, President Barack Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting the power and importance of entrepreneurship on a global scale. His latest venture, Blueprint & Co,is redefining co-working. Blueprint & Co was created for like-minded creative executives to bridge the gap between innovators and corporations.

Daymond has also authored three books, the most recent being the instant New York Times BestSeller, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage.

Daymond has also been recognized with a long list of awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he has won twice) and Crain’s New York Business Forty Under Forty Award, just to name a few.

In this illuminating discussion, Daymond drew on his experience as one of the world’s leading experts in entrepreneurship to reveal the key tools necessary to craft and lead a global brand.


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