Have you ever wondered what it takes to establish a luxury brand? Former Global CEO of Chanel, Maureen Chiquet, speaks about the value brick and mortar boutiques bring to a customer’s shopping experience while defining what exactly “the new luxury” is.

Maureen Chiquet, a leading force in Chanel’s growth to a $6.2 billion value, shares the importance of a luxury shopping experience amidst the rise of online shopping. She sat down with IVYtv to expand upon the purpose of a brand and its product artisanship—an important component of The Chemistry of Luxury.

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