How do you hook readers in an ever-crowded online world? How do you get millions of people to care about topics ranging from procrastination to evolutionary psychology to the advantages of going interplanetary?

If anyone knows, it’s Tim Urban. As the author and illustrator of the blog, “Wait But Why,” Tim has attracted millions of readers, thousands of patrons, and famous fans like Tesla CEO Elon Musk, TED Curator Chris Anderson, and Twitter co-founder Evan Williams. Tim sat down for a mind-bending conversation to discuss how to find your audience on the internet and the secrets to going viral online.

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