As one of the world’s most recognizable male models for the better part of the last decade, Garrett Neff has helped foster the creative visions of some of the fashion industry’s greatest brands and creative minds. Now, after ten years of honing a critical eye in front of the lens, Garrett remains at the helm of his own vision — the KATAMA swimwear brand.

Garrett shares the inspiration for his swim line, which harks back to his humble Delaware childhood, and how a good brand is more than a product — it’s a “representation of a feeling.”

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