Karen Kaplan began her career as a receptionist at Hill Holliday, the advertising firm behind “America Runs on Dunkin” and other high-profile...
Tag - marketing
IVY Ideas Night: Breaking the Rules: How to Win in Business When Others Say No with Brett David
After his father suddenly passed away from a heart attack, Brett David took over his family business at the age of 19. Now, a decade later — as the...
#105: Breaking the Rules: How to Win in Business When Others Say No with Brett David
After his father suddenly passed away from a heart attack, Brett David took over his family business at the age of 19. Now, a decade later — as the...
How to Appeal to a New Generation of Consumers | Brett David, CEO of Prestige Imports Motor
After a tragedy struck at age 19, Brett David took over the family business. Now a decade later, Brett has sold over $1B in luxury cars, launched an...
“I have a list in my office of all the songs that feature Cadillac — it’s 211 songs…. It shows that Cadillac is so much more than a...
IVY Ideas Night: The Future of Media with YouTube’s Chief Business Officer, Robert Kyncl | In Partnership with Zola
IVY hosted an Ideas Night with media expert Robert Kyncl, YouTube’s Chief Business Officer and the former Vice President of Content at Netflix. In...
#46: How to Build & Grow a World-Class Venture with the CEO & Co-Founder of Hubspot, Brian Halligan
Brian Halligan’s background in venture capital helped him become a huge success when he co-founded HubSpot in 2006, growing the business into a...
How to Fight Friction & Become a Passion Brand with Jeff Rosenblum, Author and Marketing Expert
Jeff Rosenblum is an author, documentary filmmaker, and the founder of Questus, a digital marketing agency that has worked with some of the world’s...
#37: How to Fight Friction & Become a Passion Brand with Jeff Rosenblum, Author and Marketing Expert
Jeff Rosenblum is an author, documentary filmmaker, and the founder of Questus, a digital marketing agency that has worked with some of the world’s...
IVY Interviews Co-founder Christopher Wolfel of Mavrck on why Influencer Marketing is the Future | TechDay 2017
According to Co-founder Christopher Wolfel of Mavrck, the only way for companies to get into the news feed is through people their potential...
Economic models have long said that people make choices in order to maximize utility. Yet the field of consumer behavior reveals that it isn’t...
Toni Ko founded NYX Cosmetics at 25 years old, frustrated after years of searching for quality cosmetics at an affordable price. The concept was a...