Approximately 543,000 new businesses are “born” each month, as cited by Forbes. Yet an even greater number shut down each month. What does it take to succeed in starting a business?

We talked to serial entrepreneur, corporate advisor, and IVY Thought Leader, George Swisher, to find out. A former ad agency executive with 20+ years of experience, Swisher has founded five startups of his own, including his current venture, LiiRN.

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