Rich and Vicki Fulop, the innovative founders of Brooklinen, joined IVY in New York for an intriguing IVY Salon Discussion on How to Turn Your Idea Into an Actual Product. Throughout the hour-long discussion and audience-driven Q&A, the Fulops shared what it takes to create legendary products and bring them to market using expert design conception, extensive research, thoughtful branding, and strong relationships.

After struggling to find luxury sheets in their price range, this husband-and-wife team sought to create a solution for customers like them, transforming their vision into reality with incredible success. Since its launch in 2014, Brooklinen has grown into the leading direct-to-consumer bedding brand that’s disrupting the home goods market. Here’s their expert advice on how to harness the confidence and knowledge required to go beyond your imagination and create compelling products.

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