Dominic Sandifer is a pioneer in branded content and experiential marketing. As the Founder & CEO of GreenLight Media & Marketing, a LiveNation company, Dominic’s clients include Intel, American Express, Hyundai, Logitech, Under Armour, and many other companies. He and his partners create brand marketing programs that engage audiences through entertainment and create a lasting bond for brands.

Here, Dominic offers his insights on creating brand marketing programs that engage audiences through entertainment and create a lasting bond for brands.

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