Erika Fox is the creator of Retro Flame, a New York-based fashion and lifestyle blog that documents her lifestyle (and outfits!) in NYC. Five years and nearly 80K followers later, Erika has succeeded in turning her passion for fashion into a full-time job as a brand promoter for a selection of premier luxury and lifestyle companies.

Erika shares her view of the evolving social media landscape, providing specific advice to aspiring bloggers, fashion enthusiasts, and entrepreneurs on how to elevate and monetize your personal brand — from the importance of sponsored content to maintaining authenticity while working with brands.

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